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How to Increase Your Audience with Facebook Live Videos?

Facebook Live Videos are an excellent way to engage with your audience and increase your online presence. With over 2.8 billion monthly active users, Facebook is one of the largest social media platforms where you can share live videos with your followers.

What is Facebook Live?

Facebook Live is a live video streaming feature that allows users to broadcast live videos from their mobile devices, laptops, or desktops. This feature was launched in 2016 and has become popular among businesses, influencers, and individuals who want to share their experiences and knowledge with their followers.

Why Use Facebook Live?

Facebook Live is an excellent tool for increasing your audience and engaging with them in real-time. Here are some reasons why you should consider using Facebook Live:

• Increases engagement: Facebook Live videos generate six times more engagement than regular videos.
• Builds trust: Live videos help build trust with your audience as they can see you in real-time and get to know you better.
• Increases reach: Facebook Live videos are prioritized by Facebook's algorithm, which means they are more likely to appear in users' newsfeeds.
• Cost-effective: Facebook Live is a free tool that allows you to reach a wider audience without spending money on ads.

How to Use Facebook Live to Increase Your Audience?

Here are some tips on how to use Facebook Live to increase your audience:

1. Plan Your Live Video

Before going live, it's essential to plan your video to ensure that you deliver valuable content to your audience. You can create an outline or a script to guide you through the video and ensure that you cover all the important points.

2. Promote Your Live Video in Advance

It's crucial to promote your live video in advance to ensure that you have a good turnout. You can create a Facebook event and invite your followers to attend. You can also create a teaser video to generate excitement and anticipation for the event.

3. Choose a Good Location

Choose a location with good lighting and minimal background noise. Ensure that your camera is stable and that you have a good internet connection to avoid interruptions during the live video.

4. Engage with Your Audience

Engage with your audience during the live video by answering their questions and responding to their comments. This will help build a relationship with your audience and increase their engagement.

5. Follow Up with Your Audience

After the live video, follow up with your audience by thanking them for attending and answering any additional questions. You can also repurpose the video by uploading it to other social media platforms or your website.

Conclusion

Facebook Live is an excellent tool for increasing your audience and engaging with them in real-time. By planning your video, promoting it in advance, choosing a good location, engaging with your audience, and following up with them, you can increase your online presence and build a relationship with your followers.